It was only a matter of time after Youtube was bought out by Google. I read about this in the Washington Post this weekend. They were careful to not say anything about just how this revenue sharing will look like. However, the mention of Revver in the release maybe some indication that they are thinking along the same lines.
Surprising that they would considering the struggles the little video provider that would have gone through in gaining some kind of significant market share in the video world.
Maybe it was mentioned as a round about way of pegging just who they intend to crush. 
Either way, I wonder if YouTube will be ready for what they are in for. I have been around long enough to know the impact that revenue opportunity has online.
Now that I think about it a little more, I am more of the belief this announcement may have been a way to ease Google shareholders concerns over the $1.65 billion price tag they paid into a business model that has not even shown a profit. It’s been several months since the landmark purchase that gave some analysts the concern that we are witnessing a new generation of investment that has not existed since the Internet Bubble Burst back in 2001. This announcement allows investors to be excited about the purchase again, and help Google stock rise again.
You know the old saying, follow the money trail. In this case, I think in this case I hit the nail on the head.
My guess is it will be some time until we actually see a program come out. I certainly hope we don’t see another PPC in the same fashion Google has been doing for so long. Adsense for YouTube would certainly attract publishers again. Though I am sure Google will manage to pull a one-two switch on everyone and change the rules around to the point where publishers will once again be left in the dust, while Google’s money coffers explode.
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