46 nations are backing a body of efforts save us from ourselves. It looks like the soon to leave prime minister of France who has had a dismal track record in office wants to leave in a big bang of accomplishment so he doesn’t go down in history as yet another pathetic politician who did nothing but be various special interests groups personal hand puppet.
What is striking about this big deal is that out of all the countries of the world, the largest producers of pollution, USA, China, and India, are not interested in joining forces with the rest of the nations. While I do not know all the details of this new initiative, I have to wonder just what it is about this new effort that the big boys don’t like.
It seems everyone needed ‘proof’ from the world wide team of scientists to tell them that there is in fact a problem. How much more proof do you need than to just look at the climeractic events that have taken place over the last half decade? I don’t know enough about the new deal, but I certainly hope it is nothing like the Kyoto Protocol which was nothing more than a toothless tiger that was really just an elaborate money grab scheme to punish rich countries and funnel money into 3rd world countries. It effectively did NOTHING for the environment. Even if the targets are met, it would not even make a dent in the whole problem.
So how is this going to be different? Maybe the governments of the world cannot address social and economic issues, so aiming at the environment is a safe target for winning favour in the hearts and minds of the public body.
There is good news from the scientists though. We are NOT screwed!! YAY! We can still making it out of this without growing a 3rd lung and Teflon skin. 
However, it does mean taking major action NOW. Not 50 years from now like the Kyoto calls for. NOW NOW. The only thing governments have ever been able to do in a fast action is go to war. Everything else is debated endlessly as political officials get passed around from group to group playing hand puppets to their financial supporters. The issue is only a platform for that money to get back to them and their supporters some how.
Frankly I don’t believe any kinds of government efforts are going to be what really solves this. I believe the solution is at the grassroots. It comes back to simply making the environment and its product supporters something that sells. There are some small upstarts that just don’t have the financial backing to do what it takes to reach the larger markets the way they need to. To break into the major distribution channels and really change the way things happen. There is no doubt we have already developed enough technology to make it all work. It’s just a matter of getting either someone like me, or others like me, who have major financial resources to package, process, distribute, and market these things so that it is no longer about the dollars spent but the profits earned from the whole transaction. Oh yeah, and of course to either buy or bypass the hand puppets which influence those channels of distribution and media control. Gee… good thing I am an Internet master that could reach the masses with or without the media’s help. … Maybe these environmental solution companies need to hire someone like me to help get their message out there. TOOT TOOT (its confidence, not arrogance, back off :))
I welcome all other marketing ‘gurus’ to join me here in formulating ideas how this type of effort could become the next ‘hot’ product you could be promoting. 
…
Regardless, I do hope in the future my business dealings allow me to contribute to this what I consider the greatest business undertaking in history, the business of saving the world.
More on this story released at ABC News: 46 Nations Back Body to Protect Planet
Thoughts Share This
